"Break the standards of the industry. They fail to inspire a better you. I'm sick of people selling me an utopian lifestyle making me believe my life sucks and that is the reason I should join them. Trying to sell me a better version of myself by being more like myself and stop being the self that I already am. I'm a dystopian soul. That's what I stand for. The only place you have to fit in, is within yourself." - Jean Louis Joos


"Originality is outdated. Cliché is the new trend."

Jean Louis Joos